'Tracking the full customer journey'...it's the goal of every digital marketer. It's not easy. As digital channels proliferate, tracking the customer journey involves an ever-increasing number of complex, channel specific data sources each of which spews out large quantities of data. Handling the data is hard enough. But how do you join fundamentally different types of data to make sense of them? How does a visitor's call center experience join to their web behavior or their mobile application behavior? Putting all this data in one place is just the first step in creating a measurement system that lets you both TRACK and UNDERSTAND the customer journey.
Learn how Cheapflights Media is using advanced segmentation to better segment its visitors and deliver deals increasingly tailored to consumers' needs and serve partners with even more relevant traffic.
Semphonic and iJento have partnered to combine two unique approaches that, together, deliver a powerful way to build a true multichannel measurement system. In this webinar, we'll walk participants through the deeper challenges of joining digital data, show how Semphonic's segmentation approaches tackle those challenges, and how the segmentation fits into the broader multichannel system created by iJento.
|Gary Angel, President and CTO, Semphonic
Gary Angel is President and CTO at Semphonic. He co-founded Semphonic and continues to lead and develop our industry-leading online measurement practice. Under his leadership, Semphonic has become the leading independent digital measurement consultancy. With Gary at the helm, Semphonic continues to drive towards innovation and pioneering approaches in the digital analytics field.
Since our founding, Gary has led the consulting teams for our largest enterprise clients. His ground-breaking work in hands-on web analytics includes the development of Functionalism (our public-domain methodology for tactical web analysis), pioneering work in the creation of SEM analytics as a discipline, and numerous methodological improvements to the field of web analytics and the study of online behavior.
Dr Brian Fitzgerald, Head of Business Intelligence, Cheapflights Media
|Brian has been with Cheapflights Media since June 2007 and is leading its activities to build and manage a common, trusted, global analytics and reporting platform for the Group world-wide. He has recently selected and directed the implementation of iJento's multichannel technology to help better segment its visitors with the goal of delivering deals increasingly tailored to consumers' needs and serving partners with even more relevant traffic.
Brian brings more than fifteen years of experience in a variety of analytic, reporting, and technical roles. His work includes acting as Product Manager for Search Reporting at IAC Search and Media (Ask.com), and Technical Computing Manager at Marconi Applied Technologies. Previously, Brian also served as a Research Scientist for more than five years with a focus on thermo-physics at National Physical laboratory and environmental radiation at Clarkson University.
|Barry Parshall, SVP Product Management, iJento|
|Barry is leading iJento’s product strategy and driving the company’s new product developments. At the heart of iJento is Barry’s vision for designing and expanding a portfolio of leading solutions that address multichannel challenges and offer solutions that take customer intelligence to the next level.
Barry has over 25 years experience in the business intelligence, digital marketing, web analytics and data warehouse industries. He comes to iJento from Adobe, where he worked extensively on the development of their flagship Omniture solutions. Prior to this, Barry served as Vice President of Product Strategy and Director of Product Management at Webtrends for 8 years, led the Crystal Reports family of products for Crystal Services, (now part of the Business Objects unit of SAP) and held various senior roles at Micro Data Base Systems.
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