Eric Peterson, a global leader in web analytics consulting discusses the evolution of web analytics from purely aggregate reporting to detailed visitor-level analysis; the challenges that Web Analytics Demystified clients are trying to solve using integrated data; the role mainstream business intelligence solutions and skill sets are playing; and the emerging multichannel trend.
Tom Betts, Head of Web Analytics at FT.com (Financial Times) presents a highly innovative mobile business model and analytics approach that the publisher has recently rolled-out. This has been extremely successful with over 1.7 million unique mobile users of the Financial Times Web App since it went live in June 2011. It has also just won the Best Mobile Innovation for Publishing Award at the Global Mobile Awards 2012.
Barry Parshall, SVP Product Management, iJento provides a brief introduction to iJento's vision and solutions.