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Corporate Overview
iJento is the company marketers turn to for digital intelligence. Our solutions help solve complex analytical problems, which results in better customer engagement and increased marketing performance. We enrich and integrate existing web analytics data with other customer data from multiple sources to create a linked up, multidevice and multichannel single view of the digital consumer.
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Technology Overview
Transforming web analytics into digital intelligence requires a step change in technology. Aggregate reporting tools such as Adobe SiteCatalyst, Google Analytics and Webtrends were developed to fulfil the day-to-day needs of marketing reporting in a single channel online world. These tools cannot provide the analytical power and the integrated view needed to understand today’s multichannel digital consumer. Organizations seeking competitive advantage for their digital marketing activities need to expand their analytical toolkits.
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Analytical Solutions
Making the most of the data collected about your customers from multiple sources can often be a challenge, in terms of time, resources and expertise. Yet companies today are under pressure to deliver ever improved performance - higher conversion rates, retention rates, more engaging content, better customer experiences and more accurate KPI forecasting. iJento’s Digital Intelligence Platform is the first step in optimizing this wealth of information.
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iJento for SiteCatalyst
iJento for SiteCatalyst is a solution that enables you to transform the detail-level customer data from your existing Adobe SiteCatalyst implementation into an iJento Datamart – a scalable, openarchitecture SQL Server database. This enables organisations to exploit their existing SiteCatalyst tags to observe individual customer journeys, identify high-value consumer segments, and target customers with highly relevant and timely information and offers.
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