Meet Ben, a Marketing Manager at Vintasia who works with iJento multichannel customer intelligence solutions.
Today, customers buy wine from Vintasia from their website, stores, brochures, by email, phone and other mobile devices. So they collect significant amounts of detailed multichannel and multi-device customer data. Before they discovered iJento they couldn't join up their customer data and had it stored in silos, but now they can understand every customer journey, thanks to the iJento Datamart and iJento Intelligence applications.
Now Ben is able to get a single customer view and perform richer analytics that drive highly personalised and targeted marketing campaigns. In this demonstration, Ben will show you examples of how Vintasia is doing this for business advantage.
Chapters include:
