Multichannel customer intelligence consulting
Multichannel gap analysis, opportunity assessment and strategy
Are you ready for multichannel intelligence? What are the opportunities? What gaps exist in terms of technology and business to help you make most of those opportunities? Optimizing various channels in isolation means you are not fully utilizing all the data you have. Getting complete multichannel data integration and optimization is a big task filled with various organizational and technical barriers. Our team of experts can jump start your multichannel efforts by showing you where the gaps are and where the opportunities are. We can find opportunities and start making an impact within weeks.
Typically our customers can see 200%+ ROI.
Multichannel data integration
Whichever web analytics tools you are using, our experts can put the pieces together to integrate your web analytics data with other data sources in an industry standard database, so that you can run your own queries against the database or create multichannel dashboards.
Marketing applications
- Campaign attribution
Every dollar spent on marketing to the wrong person or using the wrong channel is money burned. Using our technology layered on top of your campaign data, web analytics data, call center data etc. you can peel back the layers and determine each channel’s role in customer acquisition and retention. Our campaign attribution services will help you to best allocate your marketing budget and maximize return on investment.
- Segmentation
Most websites treat all visitors (customer and non-customers) in a similar way, though we know that each individual has their own preferences and motivations to buy. If we treat each individual the way they would personally like to be treated then the likelihood of them buying services / products increases exponentially. This is one of the key reasons that providing a customized service via a customer services agent has a much better conversion rate than websites which provide one approach for all. iJento's segmentation services identify customer behaviors that can be grouped together to create homogeneous groups of visitors, that are likely to respond and behave in a predictive way when presented with a marketing response suited for that group. We work with both offline and online customer behavior to identify key segments and include demographic data to enhance the segments as needed. Segmentation helps deliver clients improved return on investment by matching their marketing efforts better to the needs of differing groups of customers and hence drives greater sales and retention rates.
- Personalization and targeting
By tying together the data collected in various channels, iJento can help you to craft a targeting and personalization strategy and execution plan. Multichannel behavioral data not only helps you get better results from A/B and multivariate testing but also provides a much richer experience for your customers. Typically we have found that companies leave upwards of 35% revenue on the table by operating in isolation in various channels.
KPI and dashboard services
Defining the right KPIs is critical to measuring the success of marketing efforts. If you measure the wrong things you will get misleading results. We can get you started with defining the right KPIs presented in an easy to understand dashboard so that your team can focus on what is critical to the business. We not only present the data in an easy to use format, but also provide the information insightss to help you move your business forward.
Baseline
Every organization needs to know where they stand today. Unless you know where you are, you cannot build a strategy to move the organization forward. Our baseline services provide clients with a view into their current status, by showing all of the data in one place and can often uncover opportunities that might have been missed. This service has proven to deliver remarkable improvements in business.
A/B and multivariate testing (MVT)
Start taking actions on the data you have collected about visitor behavior. Our A/B and MVT consultants can start to show you improved conversions and return on investment within weeks. An uplift of 5 to 30% is typical.
For more information contact us with our simple online form.
