Consulting overview

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It is a huge task to connect your web analytics data with other data sources to understand multichannel customer behavior, and, more importantly, to derive a positive return on investment from your efforts. The road to success is full of challenges from both a business and technical perspective.

This is where iJento Consulting can help you move from web analytics to multichannel customer intelligence and optimization. Our team has successfully helped many organizations navigate through the following challenges and outcomes:

  • Creating a realistic and valuable multichannel customer intelligence strategy.
  • Establishing KPIs and baselines to measure ongoing multichannel marketing efforts.
  • Integrating data from the web, call center, catalog, retail stores / branches and mobile to get a single customer view and accessing data within existing web analytics tools.
  • Building customized multichannel dashboards and getting valuable insights out of the data.
  • Building meaningful customer segments and creating strategies for targeting and personalization.
  • Developing campaign attribution models to help allocate marketing budgets more effectively.

Our consulting experts take a tool agnostic view to solving your problems. Our focus is on applying new, multichannel insights to drive ROI and we consciously rank and phase projects from requiring zero technology to very sophisticated implementations. We always leverage your existing technology and recommend third party solutions as well as our own technology, as and when needed - all backed by years of experience of implementing complex solutions.

iJento Consulting is a team of the best talent and experience in data warehousing, web analytics, business intelligence, consulting and marketing. Our people have consulted to a variety of large organizations in insurance services, financial services, healthcare, retail, publishing, media, travel, telecoms, gaming and other sectors, including various Fortune 500 companies.

Our consulting services are available around the following key areas: 

For more information contact us with our simple online form.

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