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From Big Data Hype to Your Data In Action.

According to a recent PwC survey, 62% believe Big Data will help them deliver competitive advantage. But as a marketer, how do you get started? The hype around Big Data is deafening — and confusing.

Many marketers are asking how they can ever solve for Big Data when they can't even get a handle on Their Data.

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What Marketers Need to Know NOW about Big Data

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