New Analytics Technology Company iJento Secures $8M in Funding and Launches into North America

iJento analytics technology unlocks the value of visitor level data for improved multichannel customer intelligence, enabling richer analytics for campaign attribution, segmentation and personalization

Oxfordshire, UK and Norwalk, CT – Sept. 28, 2011 – iJento, a leading provider in multichannel customer intelligence, today announced that it has secured $8M in funding led by Nauta Capital and Oxford Capital Partners, with financing from Silicon Valley Bank. The funds will be used to fuel iJento’s expansion into North America where the company is launching its portfolio of solutions and consulting services to enable organizations to extend current analytics capabilities to perform multichannel customer intelligence.

“The complexities of integrating online analytics and offline business intelligence platforms have created an important need in the technology market," said Carles Ferrer, Nauta Capital. "iJento’s ability to leverage and enhance organizations’ existing web analytics investments, while seamlessly linking the online to the offline business intelligence world is unique. Our investment will fuel their expansion in North America and further their capabilities in this fast emerging market segment."

Through iJento’s open and highly scalable datamart solutions, organizations can now more easily store and integrate detailed visitor level data from online and offline sources e.g. call centers, in-store, mobile, email and more to facilitate a single customer view. As a result, organizations can directly access visitor level data, which can be queried and analyzed by standard business intelligence tools, in addition to iJento’s Intelligence suite of applications. 

iJento will also be extending its own open platform technology to integrate with other vendor web analytic solutions for the first time. Currently users of these proprietary systems do not have the same open, flexible access to detailed visitor level data. By leveraging this data at a more granular level, iJento’s datamart solutions for Adobe SiteCatalyst, powered by Omniture, and Google Analytics will unlock the value of these existing web analytics investments. In doing so, organizations gain a much richer view of customer behaviors and interests across multiple channels. This in turn provides more meaningful, actionable data to help organizations improve customer loyalty, ROI and ultimately their bottom line.

“At iJento, we offer solutions that transform online and multichannel customer intelligence,” said Peter Ryan, Chief Executive at iJento. “We extended our technology to optimize the silos of rich customer behavior data locked away in other web analytics systems. We believe we are the only open platform that enables organizations to integrate both online and offline data sources to facilitate a single customer view. When combined, these solutions address the predictive challenges that marketers face when answering critical questions about campaign attribution, segmentation and personalization.”

Already present in the UK and Australian markets, iJento has recruited top U.S. industry talent including Rick Brown, Senior Vice President of Worldwide Sales and General Manager for North America, who led the North American sales organizations of McAfee and Unisys. Additionally, Barry Parshall, Senior Vice President of Product Management, joins from Adobe where he worked extensively on the development of their flagship Omniture solutions and was previously responsible for product management at Webtrends. Anil Batra, VP Business Consulting, also comes on board with over 17 years experience in web analytics and multichannel customer intelligence. All three join the new iJento management team created and led by Chief Executive, Peter Ryan.

iJento core offerings include:

  • iJento Datamart - Scalable, open, industry standard Microsoft® SQL Server based datamart solutions, to store and integrate online and offline customer data.
  •  iJento Datamart for Online – For organizations looking for a new web analytics solution utilizing iJento Tags, or organizations that want to leverage an existing web analytics solution e.g. Adobe® SiteCatalyst®, powered by Omniture®, Google Analytics, IBM Unica and Webtrends.
  • iJento Datamart for Multichannel – An open architecture platform that enables organizations to integrate multiple data sources from online and offline domains to facilitate a single customer view.
  • iJento Intelligence - A suite of applications which enables organizations to query, visualize, report and analyze their online and multichannel customer data.
  • iJento Consulting – The iJento team offers organizations the best talent and experience in data integration, web analytics, business intelligence, consulting and marketing. Consulting areas include: web analytics, web and call centre analytics and optimization, social media analytics, search marketing, multichannel customer intelligence and iJento technical services.  

About iJento
iJento is a technology company that helps data driven organizations integrate and analyze their customer information across multiple channels and devices. The company helps major brands and businesses including Allianz, FT.com, RBS and Tesco get direct access to their visitor data and gain sophisticated insights into customer behavior, interests and intent at the individual level. iJento is an international company operating in the UK, USA and Australia. www.ijento.com
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For more information:
Jaime Tero/Esther Burciaga
onechocolate for iJento
Tel: +1 415 989 9803
Email: ijento@onechocolatecomms.co.uk

Viki Lander
VP Marketing & Communications
iJento
Email: vlander@iJento.com   
Tel: +44 7769 707025

About Silicon Valley Bank
Silicon Valley Bank is the premier bank for technology, life science, cleantech, venture capital, private equity and premium wine businesses. SVB provides industry knowledge and connections, financing, treasury management, corporate investment and international banking services to its clients worldwide through 26 U.S. offices and seven international operations. (Nasdaq: SIVB) www.svb.com

Banking services are provided by Silicon Valley Bank, a member of the FDIC and the Federal Reserve System. SVB Financial Group is also a member of the Federal Reserve System.

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