PORTLAND, Ore.--(BUSINESS WIRE)--iJento, a leading provider of cloud-based customer intelligence solutions for marketers, today announced that Cox Media Group (CMG), the broadcasting, publishing, direct marketing and digital media company that operates in more than 20 media markets and reaches approximately 52 million Americans weekly, has selected iJento’s Customer Intelligence solutions to help power its analytics and data discovery efforts. iJento will help CMG turn vast repositories of information – including web, advertising and social data – into actionable insights that help the company deliver a more rewarding, enjoyable customer experience across multiple channels.
“CMG generates massive amounts of data from multiple sources and they’d like to leverage it to deliver a better customer experience,” said Peter Ryan, chief executive of iJento. “iJento can help CMG unlock the value of the data by providing a cohesive view of a customer’s journey that can then be analyzed and acted upon. This turns complex ‘big data’ into easy-to-understand, actionable insights that CMG can use to increase customer satisfaction and ultimately drive more revenue.”
CMG will use iJento’s technology to stitch together multichannel data from six platforms: Adobe SiteCatalyst, DoubleClick, Janrain, subscriber information, its CRM system and Nielsen’s quarterly survey, creating a single profile of each customer, what iJento calls Customer DNA. CMG will mine integrated streams of advertising, web, social and subscriber data to learn more about individual customer preferences, enabling the company to deliver the right experience across its suite of products.
“For content publishers, knowing our customers is a critical necessity. Given how many ways they interact with our products, we’re very excited to work with iJento to get a clearer picture of what that really means,” said Alan Segal, senior director, Digital Insights at CMG. “CMG isn’t interested in segmenting customers into generic groups; we want to understand each individual’s journey, how they interact with us across multiple channels and what we can do to make their experience better.”
Rapidly growing iJento also recently announced that its technology is now helping power marketing for one of the world’s largest cruise lines. The company has also recently won a prestigious grant for its marketing attribution technology and hired a new CMO to drive global marketing strategy.
For more information about iJento, please visit www.ijento.com.
iJento helps marketers simplify Big Data and turn it into actionable customer intelligence. We quickly combine data from all digital and offline channels into a customized, dynamic data cloud—The iJento Customer Intelligence Cloud—which transforms data into actionable insights that are then delivered via a dynamic, customizable dashboard and available on any device. The results are improved customer experience, more effective 1:1 targeted marketing, and superior marketing results. For more information about iJento, please visit www.ijento.com.
Rachel Vaccari, 617-275-6521